Shaaz Nasir

Archive for the ‘Business’ Category

Boys are just Not Good Enough

In Business, Canada, Economics, Experience, Globalization, Uncategorized on March 9, 2011 at 5:56 pm

A unfortunate gap between females and males continues to grow. It’s great that females are improving their skills in general, but the males are falling behind which means half the world is struggling.

I was reading the PISA 2009 assessments and below are some major points to be noted (the entire document is over 20 pages)

Introduction

Throughout much of the 20th century, concern about gender differences in education focused on girls’ underachievement. More recently, however, the scrutiny has shifted to boys’ underachievement in reading. In the PISA 2009 reading assessment, girls outperform boys in every participating country by an average, among OECD countries, of 39 PISA score points – equivalent to more than half a proficiency level or one year of schooling.

  • On average across OECD countries, boys outperform girls in mathematics by 12 score points while gender differences in science performance tend to be small, both in absolute terms and when compared with the large gender gap in reading performance and the more moderate gender gap in mathematics.

The ranks of top-performing students are filled nearly equally with girls and boys. On average across OECD countries, 4.4% of girls and 3.8% of boys are top performers in all three subjects, and 15.6% of girls and 17.0% of boys are top performers in at least one subject area. While the gender gap among top-performing students is small in science (1% of girls and 1.5% of boys), it is significant in reading (2.8% of girls and 0.5% of boys) and in mathematics (3.4% of girls and 6.6% of boys).

Similar prosperity…different educational results

  • Countries of similar prosperity can produce very different educational results. The balance of proficiency in some of the richer countries in PISA looks very different from that of some of the poorer countries. In reading, for example, the ten countries in which the majority of students are at Level 1 or below, all in poorer parts of the world, contrast starkly in profile with the 34 OECD countries, where on average a majority attains at least Level 3. However, the fact that the best-performing country or economy in the 2009 assessment is Shanghai-China, with a GDP per capita well below the OECD average, underlines that low national income is not incompatible with strong educational performance. Korea, which is the best-performing OECD country, also has a GDP per capita below the OECD average.
  • Indeed, while there is a correlation between GDP per capita and educational performance, this predicts only 6% of the differences in average student performance across countries. The other 94% of differences reflect the fact that two countries of similar prosperity can produce very different educational results. Results also vary when substituting spending per student, relative poverty or the share of students with an immigrant background for GDP per capita.

Enjoying the Learning: NO

In all countries, boys are not only less likely than girls to say that they read for enjoyment, they also have different readinghabits when they do read for pleasure. Most boys and girls in the countries that took part in PISA 2009 sit side by side in the same classrooms and work with similar teachers. Yet, PISA reveals that in OECD countries, boys are on average 39 points behind girls in reading, the equivalent of one year of schooling.

Why?

PISA suggests that differences in how boys and girls approach learning and how engaged they are in reading account for most of the gap in reading performance between boys and girls, so much so that this gap could be predicted to shrink by 14 points if boys approached learning as positively as girls, and by over 20 points if they were as engaged in reading as girls. This does not mean that if boys’ engagement and awareness of learning strategies rose by this amount the increase would automatically translate into respective performance gains, since PISA does not measure causation.

But since most of the gender gap can be explained by boys being less engaged, and less engaged students show lower performance, then policy makers should look for more effective ways of increasing boys’ interest in reading at school or at home.

PISA reveals that, although girls have higher mean reading performance, enjoy reading more and are more aware of effective strategies to summarise information than boys, the differences within genders are far greater than those between the genders. Moreover, the size of the gender gap varies considerably across countries, suggesting that boys and girls do not have inherently different interests and academic strengths, but that these are mostly acquired and socially induced. The large gender gap in reading is not a mystery: it can be attributed to differences that have been identified in the attitudes and behaviours of boys and girls. Girls are more likely than boys to be frequent readers of fiction, and are also more likely than boys to read magazines.

However, over 65% of boys regularly read newspapers for enjoyment and only 59% of girls do so. Although relatively few students say that they read comic books regularly, on average across OECD countries, 27% of boys read comic books several times a month or several times a week, while only 18% of girls do so.

Many issues will arise as females become more capable in contrast to their male counter parts. Although International Women’s day has just past…let us not forget the other half.

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Our Generation

In Business, Canada, Economics, Globalization, World on March 4, 2011 at 9:03 am

Dear Readers,

We have the momentum.

We have the audacity.

We have the skills.

We all have what is needed to reach level of personal and professional development never thought possible before but our generation needs to understand its true potential. From fashion, to economics, to lifestyle, we must mind the gap from being just okay. We must achieve greatness. In the coming weeks everything is going to change for MTG.

Just wait and see.

Shaaz and Will

Are you a Douchebag?

In Advice, Attire, Blog, Business, Culture, Exercise, Experience, Failure, Faith, Fashion, Uncategorized on January 10, 2011 at 4:47 pm

Are you really insecure about your identity?

Base your life on what people think of you?

Well at Gucci we understand your psychological problems and dedicate ourselves to manipulating them  in order to make money.

3D GUCCI GLASSES

No, not sunglasses or eyeglasses.

3D GUCCI GLASSES YOU CAN ONLY WEAR TO A THEATRE!

Stand out in a pitch black room full of strangers as you watch Avatar 2 or make a statement about your disposable income  to compensate for certain areas you lack in while enjoying Harry Potter.

Inspired by douchebags for the insecure.

BUY THEM NOW

 

Purchasing brands for yourself is great but this is a clear indication of serious personality defects. Mind the Gap is about to unleash a feature on why people wear brands. In this feature, it will be all about douchebags and what it means for our western society. Motives behind douchebags from the clubs and yuppie douchebags will  be assessed through the lenses of consumer behaviour, international marketing strategies, and psychology.

Mind the Douchebag.

How to lose 5 pounds without Exercise

In Advice, Blog, Business, Canada, Culture, Exercise, Experience, Failure, Faith, Fashion, Fasting, Fat, Food, Friends on January 3, 2011 at 11:01 am


Dream of dropping 5 pounds without intense exercise,
or maybe you are already fit and are struggling with the last five. Fret no more and GTF…what!?

WAIT and read

I will begin a new series based on sharing some of the tips and tricks that helped me shed the 52 pounds. Alongside with international economics, the latest fashion movement, and other important topics will come short bursts of advice on dropping  weight. Soon a cultural study on what it means to be attractive in various societies and why the western concept of  “hotness” has prevailed  will be released.

For now something a tad lighter …

Shaaz’s Green Tea Flood (GTF)…

Step 1 – Drink 4 cups of green tea a day

Step 2 -Drink 5 to 6 glasses of water a day

Step 3 – Reduce your salt intake

Green tea has a trillion benefits from  externalities such as lush extravagant hair to flushing out those bad toxins in your body. If you do not classify yourself as a very active person chances are you have a good amount toxins in you. These toxins slow your body down and prevent your natural hair, nails, and  skin from reaching their true potential. The biggest impact is how green tea speeds up your metabolism. When combining green tea with the increase in water consumption, your body at first will..logically… want to pee a lot. However, give yourself three days and your body should regulate itself accordingly. When your body lacks water it tends to keep your fat from leaving since it truly believes you are going to die.

Lacks water..how do I know?

The moment you become remotely thirsty…you are dehydrated. Sounds weird and wasteful, but it’s the truth. You should never feel thirsty which means keeping a healthy surplus of water in your body.

Wait…can I just keep GTF’ing and lose 5 pounds all the time?!

No. Your body will experience diseconomies of scale as the impact of green tea will diminish as you consume more over time.

Problems with GTF

I am a 6 foot 2 inch Indian man that weighs 200 pounds. If you are a 5 foot 1 blonde cheerleader from spain or a 70 year old man living in China…well first thank you for reading MTG… but…. I cannot say this will work for you. However, as a general guideline anything less than 4 cups a day will not have much impact. Plus if you eat like a pig no amount of GTF will help you.

Let this be your first step to a healthier you not just your only step.

Within 10-14 days you should feel the difference through your nails, hair, skin, and weighing machine  (please get one)

Alright now I am off to find the meaning of beauty around various cultures to report on the gaps and reasons behind them.

Before you try anything please talk to your doctor as MTG is not your doctor.

IMPOSTORS

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Where does a uOttawa Muslim go eat?

In Advice, Attire, Business, Culture on November 15, 2010 at 7:48 am

The quest for Halal at uOttawa

I have been wandering around Campus for around 4 years now, and I thought to myself what has changed in these past years? Knowing me the first thing that came to mind is food (do not judge…  I AM HUNGRY!!); halal food to be specific. I hear that our Student Federation is working on adding options around campus which is definitely a step in the right direction. Carleton has a well-developed cafeteria with options that include halal. However, Carleton is also located in a luxurious oasis that is the middle of nowhere; it is expected of them to have decent internal options. On the other hand uOttawa may be a tad gray but at least it is centrally located with hundreds of restaurants at our finger tips. So there is no beef with uOttawa because it’s adapting to demographic shifts and embracing reality.

Until the day comes when real halal options (not just the ones at SITE) are provided through the appropriate venue, what are people to do?

Here is a list of the best alternatives on our campus!

Yum Yum List

  1. Upper Crust in UCU – They have one amazing double cheese, tomato basil, cheese induced baguette. Yes they only have one veggie option but WOW this sandwich is amazing (Ignore the upper crust in FTX… YUCK) cost : $7
  2. Crazy Garden Something – Name does not matter, location does. It is located right past the Royal Oak. This is a veggie heaven with all vegetarian and organic options… wow choice? What do I do! Watch out as some foods are strange to say the least, as for advice, try the tofu tammari something with wild rice, too good. (desert: the oh so decadent brownies which make brownies anywhere else seem like a bad joke) cost $7-14
  3. Chip Wagon in near 90U – Veggie dogs and a decent burger as well! Order the combo with fries and a drink for around $8 (Veggie POUTINE… yum). Sometimes the lines are long and with it being -40, a 10 min wait is not too fun.

Hot Dog Man near Arts – Shout out to my bro who makes the best veggie dogs out there.  If only he listened and ordered some halal sausages from Toronto with the rest of his inventory. He sells one thing and unlike the Upper Crust UCU, it’s not filling.

Despite everything being overpriced and limited in options I am happy we have some options!

Now for the list that will cause beef, not halal beef, just beef.

Worst Places on Campus

  1. Cafe Alt – Hold on now; take a breath now; take another one. I respect the intent of this place and the people committed to this cause but the implementation and actual reality forces me to admit how terrible Cafe Alt is. Back to basics: overall food is not well put together; choices are limited; and menu is poorly made. Prices are through the roof for what is student made food that you could have made at home for 95% less. I encourage everyone to visit it the place and make up your own mind but for me, Cafe FAIL. (The atmosphere is relaxing sometimes though).
  2. Subway near DMS – Veggie delight, there is nothing delightful about fake bread and rabbit food. Harsh and true, the veggies are rarely fresh and the pricing makes little sense to the consumer but to Subway oh baby it has to be their biggest “marked up” item. Tuna does not taste like tuna and must have high levels of mercury; so I pay to slowly damage myself?  Do not even talk about those veggie patties nor the lobster; do not even think about it! (I eat subway a lot but  never did I say I enjoy it. When you have to study it is the fastest way to recharge).

So my fellow people please state your case in the comments box below!

Doubt Me.

In Advice, Blog, Business, Canada, China, City Council, Culture, Economics, Economics Association, ESA, Exercise, Experience, Failure, Faith, Film, Football, Glasses, Globalization, google, GQ Magazine, Greeting, Life, Metrosexual, Orientation, Packing, Tennis, Traveling, Uncategorized, University of Ottawa, World on October 27, 2010 at 12:07 am

Doubt if you must, it’s something I have grown accustom to. If people don’t doubt you it means you’re not pushing the boundaries, not daring to do something that can’t be done. The moment people stop doubting you it’s not because you won them over but rather because you lost yourself.”

– life experiences

From the start people will doubt you and your aspirations. In an attempt to clip your wings all types of methods will be used; no matter what you must resist the barraged of attacks. At the end of high-school after 4 years of planning to become a psychologist I discovered the world of economics. My plan for the next 10 years was scratched in 10 minutes as I frantically scrambled through my research to determine the prerequisites of my new dream.

The Chinese could not have built a greater wall than what stood between me and economics.

The hurdles added up to around 2 years of more schooling. I scurried over to my high school academic advisor to devise a master plan in which my dream would become a reality way sooner. Little did I know, she would doubt me.

“Shaaz, why are you trying? Just give up on this goal of yours. You can’t do this it’s just too much for you. Stop and settle for what you have; you would probably need 3 years of schooling to get the perquisites. There is no way this can be done.”

Some great Academic Advice eh?

So I picked up the pieces of my shattered goal from the floor and made a quick exit. After some consulting with my family and other sources (you can smell my sheer determination at this point, never give up), the solution was found!

Take that Risk

I had a meeting with the department of economics at Carleton which produced a a risky choice. I could take a harder version of  grade 12 calculus at Carleton (some hybrid version which means more in-depth/challenging) and VOILA  I would be majoring in economics at uOttawa. However, the chance to waste money, time, rejecting job offers and failing was high as I had ZERO experience with math at that level.

Of course I took the class.

LONG days LONG nights and NO Summer with LOTS of stress. On average 5-6 hours of studying a day everyday period.

Raw brute force.

Result?

Determination worked as I finished in the top 10% percent of the class with a 79%.  Proved a good amount of people wrong but more importantly proved to myself I could live out my dream, no matter how tall those walls were.

Now I am only 7 months away from my degree in International Economics and Development with a minor in Business Administration. I have 3 years of government work experience. I have the privilege to be the VP Finance of uOttawa’s Tennis League and  the VP Academic uOttawa’s Economic Student Association. Furthermore, I been lucky enough to embark on a 20 day economic delegation to China and Malaysia as a Trade Ambassador.

This message  is not about me or my life but rather about the powers of doubt itself.

Keep pushing the boundaries and doing what’s not possible time and time again.

So for those people please continue to doubt me and MTG.

It only means good things are coming our way…

Mind the Economy: “Currency War” made simple

In Advice, Beijing, Blog, Business, Canada, China, Economics, Global Vision, Globalization, Guangzhou, Hong Kong, India, Kuala Lampur, Life, Lunch, Malaysia, Ottawa, Packing, Shenzhen, SME, Song, Success, Technology, Television, Traveling, Uncategorized, University of Ottawa, World on October 17, 2010 at 12:36 pm

How do Currencies and Interest rates play off each other?

More recently, many developing countries have had to contend with their own currencies rising and undermining their competitiveness.

The problem is that those low interest rates in the developed world have led investors to seek higher returns elsewhere, in emerging markets.

To invest in those markets, they need to buy the currency and that pushes its value up. That in turn makes those countries’ goods more expensive for foreign buyers and the overseas investment money creates a danger of unsustainable bubbles in their property and financial markets.

China has stopped its currency rising much by buying foreign currency. If it were to refrain from that and allow the yuan to rise, it would probably help other developing countries that compete with China, as well as the US which is protesting the most.

But there is another force behind the rising developing world currencies. Their economies are growing robustly, while the rich countries are not.

The tension over between the US and China over currency policy surfaced once again at the International Monetary Fund Talks

USA renewed the pressure on China to allow its currency to rise. The US has a long-standing grievance over China’s currency policy, which limits the movement of the yuan against the dollar. The American complaint is that it gives Chinese exporters an unfair competitive advantage.

There was a vigorous response from Zhou Xiaochuan, governor of China’s central bank (The People’s Bank of China), who blamed the rich countries for problems in the currency markets. Mr Zhou said extremely low interest rates in rich countries had created “stark challenges for emerging market countries”.

My Thoughts on the Gap.

Tensions are rising among the developing world and developed as priorities on currency (non)manipulation begin to clash. However, should a country stop manipulating its currency in the name of “fairness”?

Destabilizing the economy in the short run, running the risk of damaging the private sector as businesses go bankrupt; jeopardizing an economy’s growth and ability to reduce poverty  does not sound “fair”. The notion of “fair” implies morals which begs the question: who is making these moral rules?

WTO….IMF….WB……USA…..CHINA…..WALDO?????

International Economics is a game where rules are subjective but actual substantive growth is tangibly objective. I am not for currency manipulation but neither am I for irrational and sudden policies  that would jeopardize  an entire economy….especially not the economy that’s the driving force of world growth in terms of consumer consumption ….

-Articles combined from BBC & CBC

Mind the Economy: Jobless Recovery…Give me a break IMF

In Advice, Business, Canada, Culture, Economics, Experience, Faith, Future, Globalization, Life, Shaaz Nasir, Success, Technology, Trade, Traveling, World Bank on October 14, 2010 at 9:35 am

Four challenges: IMF

Strauss-Kahn highlighted four challenges to be addressed by the officials gathering in Washington…..

• Sovereign debt. Fiscal sustainability remains a problem for some countries, particularly those that entered the crisis with very high levels of debt. “So we are strongly in favor of medium-term consolidation, but it doesn’t mean that in the short term every country will have to tighten as much as possible. It depends a lot on their own situation and it is very country specific.” Where the recovery remains fragile and private sector demand is weak, support for demand is still needed.

• Jobless recovery. Just reviving growth is not enough. “We need growth with jobs. Growth without jobs doesn’t mean much for the man in the street. So obviously, for us, the crisis will not be over until the unemployment rate decreases significantly.”

• Financial sector reform. While a lot has been done to address improved regulation, particularly through the new Basle III accord, a lot more needs to be done on supervision and regulation of the financial sector, which was at the heart of the global crisis. In addition, Strauss-Kahn said the IMF supported moves to introduce taxation of the sector.

Global cooperation. The world got through the economic crisis through very close cooperation, but now the momentum was decreasing. One example of this is emerging competition between countries to adjust their currencies to gain an advantage. “What we all want is the rebalancing of the global economy, and this rebalancing cannot happen without a natural consequence of it, which is a change in the relative value of currencies.”

Politics +  Economics = headache

I have been noticing over the past two years that policy makers in the lime light or politicians using the phrase “growth without jobs is horrible” or ” we cannot face a jobless recovery ARHHH”….

Are these guys missing the point or adhering to misconceptions of growth and recovery formed by the pubic?

Depending on what sector, companies around the world  must experience substantive growth for around 12 to 20 months before they can consider hiring once again. Furthermore, during (and as a result of ) recessionary periods, companies examine  their internal workforce and re-prioritize organizational objectives. The restructuring period may lead  to massive overhauls (bigger than Wario’s) for the company’s structure and size. For example, GM…they cut their company in half by killing about 6 brands….people cannot expect them to hire the same amount of workers….

Furthermore, demographics  also play a vital role in unemployment rates. In Canada the time it takes for unemployment rates to return to pre recession levels takes twice as long for young professionals (defined as youth 16-25)…why..that’s another post for another day.

For now,

let us focus on these four challenges and the realization that time is the best public policy tool in the fight against unemployment rates, not fuelling economic misconceptions.

Shaaz in the Amazing Race Malaysia Video !!!

In Advice, Blog, Business, Culture, Experience, Failure, Film, Friends, Global Vision, Globalization, Greeting, Success, Technology, Uncategorized on October 4, 2010 at 3:40 pm

Racing in Malaysia

While in Malaysia we were fortunate enough to take part in the Global Vision Amazing Race!

Same concept as the real deal as our team was superb while running around like mad people in Malaysia for hours. We got a chance to see Malaysia thoroughly from using all types of transportation to find monkeys and much more!

Twist Baby Twist

Here was the twist, at the end of race you had a few hours to produce some type of presentation to the judges. The faster you completed the race the more time you get to prepare and make that crucial presentation that laid out all the answers.

Half way through the race our team realized that we could run around and simply take pictures to complete the tasks or take the time and actually talk to the locals and experience the culture. Furthermore , we merged with another group which did slow us down but on the positive side we really did engage in meaningful discussions.

Nonetheless, we finished last place because of shift in focus and merging with more people.

With only around 2 hours for 10 people to collect their answers, brainstorm, and produce a video….time was running out. After taking showers and coming up with a plan we I had 14 minutes left.  In contrast to teams that were half the size with double amount of time to work on the project.

14 minutes

We decided to create a video and I was the one with the skills and the mac book (iMovie). I had to capture the essence of 10 + people while summarizing around 6 hours into 4 minutes in 14 minutes …this was quite the challenge.  It was a solid team effort where the people generated solid ideas and unique marketing concepts. Keeping cool under pressure is a trait we all need to master as it allows you to find a strong foundation to be productive in an environment of utter chaos.  In other words, “just chill”.

The time to relax is when you don’t have time for it

Results

While I was making the video, the other team players were perfecting their pitch to the panel of judges. We all came to the conclusion that despite what some clock said…we did not come in last. The point of the amazing race was to better understand and immerse ourselves in the culture as your team, communication, and stress management skills were put to the test.  Not run around simply  taking pictures and pushing people out of the way…yes that would make a great impression on the Malaysians….

Thus we felt confident that although others “raced to the finish line” we took the path less travelled and “learned” to the finish line. With 1 minute remaining the video and pitch was in sync with our team roaring to go.

Everything went according to plan and as a result we went from dead last (10th place) to 3rd as many of those “racers” got numerous questions wrong and missed the point of the whole race.

3rd ….solid team effort with only 14 minutes to prove it.

Enjoy the video (dam youtube downgrades the video quality)

Keep in mind we had three presenters talking about what we did to further add to the video!

ASIA IS TAKING OVER THE WORLD!

In Advice, Blog, Business, Canada, China, City Council, Culture, Economics, Exercise, Experience, Failure, Faith, Fashion, Fasting, Fat, Friends, Globalization, google, Greeting, Traveling, University of Ottawa, World on September 23, 2010 at 2:08 pm

WHHAAAATT?!

Calm down

Asia is taking over the WORLD wide web.

Coming back from the economic trade delegation in China and Malaysia I thought to myself about Asia’s role in the Internet market. After traveling to India many times it was clear that the Internet was increasingly becoming an integral part of society but not through the use of PCs. In China and Malaysia the market was booming as we met with countless companies that pointed to the use of the Internet. Many people think developing countries are not “advance enough” for Internet usage…oh they lack the required infrastructure…well lots of people are wrong.

Looking at a McKinsey Report here are some fast facts to grab your attention

  • Over the next 5 years nearly 700 million more Asians will start using the internet
  • Internet opportunities in emerging Asia could reach $80 billion by 2015

Now we move on to what McKinsey has to say

Malaysia

While the country has only around 15 million–plus Internet users, that’s close to 55 percent of the total population, and mobile Internet penetration is close to 30 percent of it. Given the Malaysian government’s push to expand high-speed broadband, we forecast that the country will have up to 25 million Internet users by 2015, or close to 80 percent of the population. As both fixed and wireless broadband grow, we project that more than 50 percent of all users will choose to have both personal-computer and mobile-device options for getting online.

Malaysians consume 35 percent more digital media than Internet users in China and 150 percent more than users in India, particularly on social-networking sites and instant messaging. That may, for example, give handset manufacturers opportunities to build social-network access into their devices. We also found that Malaysians like to multitask across both digital and traditional media. For advertisers, that’s problematic, since viewers are paying less attention to traditional media content—and thus advertising.

China

China leads the world in sheer numbers of Internet users—more than 420 million people, or close to 30 percent of the population. Over 80 percent surf the Web from home, while 230 million use mobile devices. We forecast that the number of Internet users will almost double over the next five years, hitting 770 million people, or 55 percent of the population. More than 70 percent will use both PCs and handheld devices.

China’s digital usage, which is similar to that of the United States, skews toward instant messaging, social networks, gaming, and streaming video. Increasingly, Internet users in China are substituting digital media for traditional ones, with the potential for further cannibalization as digital consumption grows. This development has stark implications for advertisers and how they allocate future marketing budgets. Consumers, meanwhile, also use the Internet in their purchasing decisions. They are more influenced by recommendations from social-network contacts and friends than by traditional marketing messages or visits to company Web sites.

India

With only 7 percent of the population connected (81 million users), India is Asia’s digital sleeper. Yet we believe that it’s poised to become a truly mobile-Internet society as new users leapfrog PCs altogether. We project that by 2015, the number of Internet users will increase almost fivefold, to more than 350 million—28 percent of the population—with more than half of those accessing the Web via mobile phones. To capture this opportunity, companies will need to roll out wired and wireless broadband networks aggressively, to make smartphones and network access more affordable, and to develop new content types.

Consumer demand clearly is robust. On average, Indians spend more than four hours a day consuming online and offline content. On PCs, often used in cyber cafés, Indians spend much time e-mailing and are heavy consumers of downloaded videos and music, as well as DVD movies. While Indian consumers use mobile phones predominantly for voice services, they also treat them as offline personal-entertainment devices, listening to radio stations or to downloaded music. There is significant pent-up demand for more convenient and personalized Internet access—a void the mobile Web could fill.

Embracing the opportunity

High hardware costs, inconsistent network quality, and limited access could check these optimistic growth prospects. But the extent of such barriers varies by nation, and there’s notable progress overcoming them. Construction of network infrastructure is proceeding apace—companies in India, for example, just spent nearly $25 billion on telecommunications spectrum. Meanwhile, hardware and access costs are declining in most markets. The biggest challenge is to make money while creating a variety of low-cost content.

Three issues are especially important:

  • Innovators and entrepreneurs must develop content creation and delivery models priced low enough to compete against the pirated options currently available.
  • Content and Web services providers need to foster the growth of local and regional advertising markets to help defray the cost of content creation.
  • E-commerce platforms, including transaction systems that make purchases more convenient and trusted, must be developed.

At the same time, companies in consumer-facing sectors (for instance, automotive, packaged consumer goods, and retailing) will need to reconsider their marketing and advertising strategies in light of the shift away from traditional media. At stake is a significant competitive advantage in a region that already boasts more than half the world’s Internet users—and will only continue to grow.